The next step after finishing building a website is to promote it, because what ever the goal of establishing this website, it is going to need traffic and you will not get the traffic without a solid marketing plan for your website. Website marketing plan may include many aspects like, pay per click, banner ads, affiliate marketing and seo, and you may ask which of of them do I need to promote my site, the answer for this question is : all of them. My be seo is the most effective website marketing way because if it is down correctly you can expect a huge amount of traffic incomparable to any other marketing plan, but there is something you should know about SEO:
1- For new website it is not easy to get descent amount of traffic since search engines need time to trust new websites and start sending them some traffic, and that why SEOs call sand box.
2- Search engines traffic is free traffic and it is subjected to search engines rules and algorithm so you can expect any changes in future in this traffic without any precaution.
3- seo is getting very competitive and for some keywords it may cost you a lot to maintain your high ranking.
So what can protect you against SE traffic shaking:
1- Have another source of traffic through different website marketing means
2- Keep tracking search engines algorithm changes
3- It is good idea to create three website for the same business and promote all of them (Don’t make them identical and don’t link them to each others)
4- Make sure that you offer really good products or services which will generate loyal customers for your site, and loyal customers are the best source of referrals, and if you can succeed in that you may even not need to spend that much efforts on promoting your website (EVEN THOUGH DON T STOP THE MARKETING PLAN)
