Most seo (and I am one of them) fight to achieve good ranking with search engines, something like first spot with Google for highly searched keyword will be such a great event to celebrate, BUT the problem is few SEOs care about the click through rate, CTR might be a term that attached strictly to paid search and it is not a word of the SEOs dictionary.
Why the organic CTR is very important ?
1- Simply, the more clicks you have on your link the more traffic you get.
2- We all know that for Adwords CTR plays a big role in the position and cost of your ad, the more clicks you get on your ad the better ranking you get for it and the less your cost is, it is a kind of reward from Google since you offer attractive related website for the audience. For organic search the same system is adopted by Google, it is will known now that visitors behavior plays a big role in the SERP, the more clicks your site gets the better ranking it gets, since Google find it good and related.
How to increase my organic CTR ?
- Backing to Adwords, you have three parameters those you control on your ad so you need to optimize them:
1- Your landing page, which in the case of organic is the page that ranks for a specific term, try to make it as useful/attractive as much as you can, track always the bouncing rate for this page, Google can track how many people get back to search again after few seconds since they land on your website, and this is a bad indicator that Google might take against your website and lower your ranking according to it.
2- The clickable link text (anchor text), in organic search this is most likely the title tag, so tray to optimize it as much as you can to be attractive not just to be keyword rich, “web hosting” is really good one to target the term, but it is not good incentive for clicks, “Affordable Web Hosting 99.99% up time guaranteed” would be a good one (make sure that you really offer what you say).
3- The snippet, this one most likely taken from your description tag, sometimes from your page content, any way always make sure to know where does search engine take it from and try to make it under your control, make sure that it is informative, it can include up to 20 words which is really good amount of text to write some attractive information about your website, make sure to make it full and ended with a period, do not let search engine cut it and take the uncompleted part of what you do you want to say.
Finally, wish you the best organic CTR
