I know I am late to write some expectations about how seo will look like in 2007, first of all let us go back to 2006 and check which factor had the biggest effect on the SERP, the answer is inbound links, no matter what you read daily about on page factors (Titles, meta tags, HTML tags), inbound links especially when it comes to highly competitive keywords had absolutely a the hugest impact on the SERP. For sure when we say inbound links we can’t ignore the factor those give more value to your inbound links like: anchor text anchor text relevancy, quality, quantity etc. (I didn’t repeat anchor text by mistake)
Now in 2007 what do you think will change ?
I have a list of high competitive keywords, some of them has more than 200 000 search volume with Overture those my websites or a website those I have seoed rank very will for them in Google and to be more specific top 5 spots in Google, and I have got this good ranking through a lot of quality inbound links with targeted anchor text. Until today I still have them ranking well, which means inbound links with targeted anchor text still works, BUT I have some concerns about the future of this technique in 2007 and I will till you why.
I think you have read at the beginning of this year that Google has killed Google bombs, and the idea behind Google bombs is getting thousands of inbound links to point to a page with a specific anchor text (Most likely funny term and doesn’t have anything to do with the page content) which will rank it in the first spot for that term. So as Google killed Google bomb, that means they have tweaked their algorithm but is that tweaking going to undermine the anchor text value ?
Killing Google bomb could be done easily without that, if the robot just check the document for the targeted anchor and doesn’t find it can count it not unrelated (I hope they are using this simple technique).
What increased my fears is a thread that I have read in WMW this day says that some webmasters start losing some ranking being gained using the anchor text technique.
You know what, I will not go farther with this thread without more evidence, meanwhile I am doing some kind of case study to rank will for a high competition term and I started this after Google killing the Google bomb, so far no luck but I still need to wait few extra months before any final conclusions, I will update this post when I get any significant results
Cheers
