These days most seo companies when they get any new seo project, first thing that they will try to do is installing a Blog on that website, and here I will mention some reasons why this step is very important to offer the best seo practice for the customer:
1- Blog is Search engine friendly:
Doing change on some websites is not always easy job, let us say we need to create friendly URLs on the site, and the current URLs are already indexed, so the site may get duplicate content penalty in this case. Some times for technical reasons we can not apply friendly URLS.
So by creating the Blog, we will have flexible part of the site 100% search engine friendly:
- URLs are friendly
- Titles are unique and also metatags
- Headings usage
2- With the blog it is easy to add content to cover all keywords without requesting any help from the webmaster, all what we need to log in to the backend and write the post, and the Blog will automatically create a new optimized page and add it to the front page of the Blog and to the site map as well
3- Easy to syndicate content through Social bookmarking websites and through feed directories:
There is a module for the Blogs called social bookmarking bar which enable any visitor to add any topic to the most popular social bookmarking websites.
Blog generate RSS feed for its content enabling any webmaster or any user have personal page with Yahoo or any like wise service to view the content on its page
4- Automated site map:
Blog have auto updated html site map besides generating XML site map to submit it to Google and Yahoo site maps.
5- Blogroll will be the old fashion links exchange alternative
Very soon we will say most websites run a blog, and the new way of links exchange will not be random massive links exchange, it is going to be few selective links on each blog roll
6- Interaction with visitors and there is a possibility to get good comments.
If you are really offer good content on your website you may find many people add comments or ask questions, which is going to add more content and freshness to your website.
