seo and Long Tail Keywords
Most website owners when they want to hire seo company, they simply go to word tracker or overture and check the most searched keywords related to their site and list them in a spread sheet and send it to the seo company requsting a quote, and let me tell you the negative aspects of choosing competitive keywords:
1- They always need long time to be achieved
2- The project cost will be higher up to 10 times
3- Their maintenance is harder and more expensive
4- Their conversion rate is low cause most likely they are common and not specific
I will give you some example about these keywords:
“ jackets”, “insurance”
Just imagine somebody types in his search box “jackets”, do you think he wants to buy something or just needs to view some information and images
When somebody types leather jackets, most likely this guy has intention to buy
When somebody types brown leather jackets, this guy definitely has made up his mind that he wants to buy this product
Same for insurance, when somebody search for this keyword most likely he just need to know about types of insurance
When type life insurance some how he knows what does he need
When typing life insurance company Toronto he is most likely ready to sign up for life insurance plan
Good things about long tail keywords:
1- They need less time to be achieved
2- The project will cost less
3- Their maintenance is easier
4- Their conversion rate is higher
How To know about them:
1- Simply using word tracker our overture choose les searched keywords less than 100 times/month
2- Check the STATS of your website, go to the part that tells about the keywords those drive you search engine traffic, then check your ranking for them and try to improve it
What is the best way to target them:
It is simple, just have a lot of content on your site, try to write long articles about your products +600 words and eventually you will find in your STATS a lot of long tail keywords driveling traffic to your site.
