Archive for the 'Search engine optimization' Category

SEO and Long Tail Keywords

Friday, December 8th, 2006
seo and Long Tail Keywords
Most website owners when they want to hire seo company, they simply go to word tracker or overture and check the most searched keywords related to their site and list them in a spread sheet and send it to the seo company requsting a quote, and let me tell you the negative aspects of choosing competitive keywords:
1- They always need long time to be achieved
2- The project cost will be higher up to 10 times
3- Their maintenance is harder and more expensive
4- Their conversion rate is low cause most likely they are common and not specific
I will give you some example about these keywords:
“ jackets”, “insurance”
Just imagine somebody types in his search box “jackets”, do you think he wants to buy something or just needs to view some information and images
When somebody types leather jackets, most likely this guy has intention to buy
When somebody types brown leather jackets, this guy definitely has made up his mind that he wants to buy this product
Same for insurance, when somebody search for this keyword most likely he just need to know about types of insurance
When type life insurance some how he knows what does he need
When typing life insurance company Toronto he is most likely ready to sign up for life insurance plan
Good things about long tail keywords:
1- They need less time to be achieved
2- The project will cost less
3- Their maintenance is easier
4- Their conversion rate is higher
How To know about them:
1- Simply using word tracker our overture choose les searched keywords less than 100 times/month
2- Check the STATS of your website, go to the part that tells about the keywords those drive you search engine traffic, then check your ranking for them and try to improve it
What is the best way to target them:
It is simple, just have a lot of content on your site, try to write long articles about your products +600 words and eventually you will find in your STATS a lot of long tail keywords driveling traffic to your site.

Customized SEO Package

Thursday, December 7th, 2006
- As you want some how customized package I will propose some services and you can tell me which of them you need:
On Page optimization:
1- Keyword research followed by choosing the main keywords to target through the campaign
2- Meta tags and titles tweaking, file names, density checking
3- Site map  
4- Easy Navigation menus 
5- Density checking and content optimization 
6- Blog installation ”seo friendly”   which we will add fresh content in, on monthly basis and it is going to be easier to add content
6- Install links exchange system

Off page optimization:
1- Hand submission to 300 free high PR web directories
2- Writing and publishing 5 articles to more than 500 ezines with a link back to your site
3- Publish press release about your site and add it to Google news
4- Add your website to Google local
5- Add your website to high traffic paid directories
6- Add your website to niche directories.

Monthly Maintenance
1- Monthly tracking to your website position with your search engines, and send you a report
2- Make any necessary on page tweaking
3- Maintain and manage the links exchange system
4- Setting targets for your campaign and track ROI
5- Getting more one way inbound links to your site

We are happy to offer our customers customized packages, just go through the services above and choose which of them do you need, send us mail with these options and we will replay you with a quote

Dropshipping VS affiliate

Saturday, November 4th, 2006
From a seo prospective dropshipping is better than affiliate and before I explain farther let just review the two systems :
Affiliation : (The customer will click on the product on your site and then go to the vendor s site where they will handle everything,  payment and shipping )
1- You just can promote the URL of the site that you are affiliated with which contains your affiliate ID
2- Some affiliates offer RSS feed to the products with images ad descriptions, but changing the information of the product still beyond your ability
3- Search engines don t like affiliate sites and keep developing their algorithms to filter them
4- The customer will go to the site that you are affiliated with when he needs to buy, and will not memories your website and get back to shop form it again, so you will not have loyal customers
5- You can list your products on EBay of Froogle
6- You can t control your earning margin cause it is controlled by the site that you are affiliated with, besides you can t get your earnings after the customer buy and you need until your earning reach a specific amount or for the time schedule that they have for payment
7- You don t need to have Ecommerce website, any website will work for you and even if you don t have one you still can do it through Google Adsense or Overture
Dropshipping: (You list the products and the customer buy them through your site them you contact your vendor and send the shipping information and the money to your vendor to get the shipping done )
1- You can promote your product on your website, you have control over everything
2- You can put the images you want and change the attributes of the products and make it more search engine friendly
3- No problem for search engines about dropshipping sites, they can t even identify them
4- The customer will stay on your site and finish the payment on you site, so you can start build a good reputation for your site and earn loyal customers who will refer your site to others
5- You can list your products on Froogle and EBay
6- The prices are under your control you can just name them and change them again as you like
7- You need to have Ecommerce website and your own payment getaway
As you can see that dropshipping is more flexible and it is a real business, so may be you are just confused about item 7 which is establishing Ecommerce website, the good news we want to tell you is that you can have your Ecommerce website ready to sell just from $400, us the contact us button to contact us and get a free quote

Your Site and Search Engine’s Deep Crawling

Saturday, September 9th, 2006

It was three years before when I started my seo career, and as everybody else I went through seo forums and Blogs and read a lot of stuff, and tried to implement any seo technique that looks effective and recommended by experts, that time I was fond of this seo statement that says “When it comes to search engine optimization, content is king”, yes everybody believe that search engines are fresh obsessed.

So I put a plan to create a Blog for my site and feed it with fresh topics on daily basis, and I had been going through all pages on my sites and changeed them on monthly basis to make them look fresh in the eye of search engines, and also checked my keyword density in may pages and topics trying to make a perfect meal for search engines its recipes titles contain my keywords, optimized meta tags and optimized body with good keyword density (No keyword spamming).

I kept doing that for about sex months, while keep tracking the statistics of my sites on daily basis waiting the traffic to blast on my site, but six months without any significant changes in the traffic, in those six months I had added about two thousands unique content pages to my site all of them well optimized, hoped that search engines should reward me with some traffic, but that didn’t happen. I went back to forums asking and trying to get some new ideas, till some body told me that Google just indexed 200 pages of my site, yes he was right, I tried myself the command site:yoursite.com and it returned just 200 pages. Google PR for my site was 2 that time and I though it was enough to get Goolge to crawl deep in my site and index its entire pages, but the truth was that it was not enough especially with lacking of good internal linking and site map.

So now I need to tell you that in my point of view that “When it comes to search engine optimization, deep crawling is king” yes because all of your efforts adding content to your site will be blown if search engines don’t deeply crawl your site. So now let me tell you some good techniques those help your site to get the deep crawling: - Try to get a good page rank for your site, with Google you can check your page rank through Google tool bar try to get PR4+, other search engines don’t have way to know the page rank of your website but there is a good command you can use to know the inbound links for your website link:www.yoursite.com the more inbound links your site has the more good ranking it gets, so in other words get as much as you can inbound links from quality websites referring your website. - Create easy navigation scheme with as less levels as possible and try to link your main pages from your homepage, it is also good to have a site map for your site.

Remember always to check that search engines deeply go through your site and index its entire content before spend any extra time and money to create new content.

Best SEO Company in Toronto

Saturday, September 9th, 2006

Google Google in the world .. who is the best Toronto seo company over them all ????

search engine optimization Toronto …. no kidding  we are the best seo company in Toronto !!!!

Thanks a lot Google ,, really appreciated.

Good to mix seo with some sense of humor, kind of stress reliever which all we need

We want to tell you that, this page has been optimized to be in the top position with Google when searching for “Best seo Company in Toronto” but still that doesn’t mean we are the best seo company in Toronto, we are not trying to manipulate the search engine through this page, but to rank well for a long term like this is not to hard

As you are here let me tell you something that you may read it somewhere :

- Search engines generate about 90% of the traffic in the WWW

- The highest conversion rate traffic is coming form search engines, cause it is targeted traffic

So is your site in the top .. go and do some search for some keyword related to your business and see !!! 

 Is your site at the end of page #100 ??? or it is in the first page !!!  You can t imagine the difference between the tow situations it is the case of business of no business.

- Internet users now are so educated and they know the difference between the PPC adds which you can be in the top through it in no time just paying money, and the natural placement which needs a lot of efforts and time and they apt to trust the natural placement results more.

We are looking forward to be your partners in success, your success is ours and be sure we can do it for you, we are top placement obsessed.

Is Your Website Trapped in Google Sandbox?

Monday, August 28th, 2006

IF you are a webmaster and you didn’t hear about the sandbox before, let me make a small prevision about sandbox, sandbox is a temporary penalty imposed by search engines on the new websites witch prevents them from showing in a good ranking with search engines and some times showing no where in the SERP for a long period.

 

The first question that may comes up is how much the period that the search engines may keep your site in the sandbox, actually the answer for this question depends on many factors:

1- Which search engine you meant in your question, this period is short with MSN some times it is around one month, while it is about four months with Yahoo, with Google it may be extended to more that one year.

2- How match link popularity does your site have, the more inbound quality links your site have the shorter time your site will spend in the sandbox.

3- How much competitive is the keyword that you are targeting for your website, definitely if you are targeting a long term with no competition you are not going to stay the same time as if you are targeting a competitive keyword.

 

There is something you should always remember, that even if you are out of the sandbox you still need more age for your site to get more trust from the search engine and eventually ranking will and this point is easy to notice with Google.

 

Here I want to list example for the effect of sandbox, on of my sites www.searchengineoptimizationtoronto.com which is still relatively a new website (About 4 months of age), obviously through this website I am trying to target a long term which is search engine optimization Toronto and the mission looks easy as the domain contains all words, but now after checking the SERP I can see it for the term search engine optimization Toronto:

 First spot with MSN, first page with Yahoo, still no where with Google.

Then when I know that my website is in sandbox so what to do??

First thing be patient nothing serious happened, just keep working on your site, and try to make it useful to the visitors, update it regularly. Try to improve the link popularity of your site by getting more inbound links from quality related websites (That is will shorten your stay in the sandbox).

 

If you really got enough headache reading about sandbox and you don t like to go with your new website through it, then simply buy old website that meets your business with about 2 years old or more and you can save yourself that entire sandbox’s headache.

Your Internet Marketing Campaign

Saturday, August 19th, 2006
Before start thinking about internet marketing strategy for your online success. Ask yourself these questions :
  Do you have great product
  Do you have specifically designed website to sell
  • A killer marketing strategy
Your product should be neat, demanded and with competitive price, not only deliver what you promise, but should go above and
beyond the expected. Your customers satisfaction is of the utmost importance.
If your product is like what has mentioned above, your next step will be to develop a great website. Your website must be
specifically designed to sell your product.
Everything within your website should have one purpose  getting your visitor to take action. Words are the most powerful
marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click
away and never return.
Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend
upon your words. Fancy graphics don’t make sales words do.
Every word, sentence and headline should have one specific purpose  to lead your potential customer to your order page. Write
your website copy as if you are talking to just one person.
Developing Your Marketing strategies
Now if your really satisfied with your product and your website then Your marketing strategy is the final process of your
plan.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very
important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
  • Purchasing advertising (Banners and links on another sites)
  • PPC  (Adwords and Overture)
  • Search Engines (seo)
  
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will
continue to produce results even years down the road.
Long term marketing strategies include:
  • Opt-in Lists (get quick access to thousands of people who have “opted” to receive e-mail on topics that interest them)
  • Freebies (free stuff in your site)
  • Content (always add new content and refresh your old content)
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a
steady stream of targeted traffic to your website.
If you use this simple formula when creating your internet marketing strategy and excel at all three, you can literally
guarantee your success.

Start your search engine optimization campaign

Sunday, July 30th, 2006

Do you think the submission of your website to the search engine is enough to get good placement , actually search engine submission is on of many steps in the search engine optimization process , here is below quick direction about how to start your search engine optimization campaign :

Choose the keywords and keyphrases those fit your business start to filter them through :

1- inventory.overture tool 2- overture bidding tool 3- Check the competitor page rank and number of competitors B- Start on site optimizing ” setting titles and file names and metas and words intensity ” . do it fast cause its role in SERPs not more than 10 % C- Meanwhile try to keep your website content fresh and updated daily if you can ” you can use some interactive scripts for that on your website ” its role is 20% in SERPs D- Start get as much as you can of inbound links to your website WITH YOUR KEYWORDS AS ANCHOR its role is 70% and better for those links to come from a websites with the a similar contents to your keywords, that needs a manual efforts from you ,If you have some budget you can do it easily and fast . E- Monitor your webstat and SERPs daily and track the changes and upon them drop or add keywords F- seo is long term job especially with heavy weight keywords so be patient and keep working daily .

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