Paid directories submission is on of the most popular technique that many seo companies and use for build links, it is affordable easy and doesn’t fall latterly under buying links even if it is.

If you are good seo and try to keep your self updated with the new industry news you should noticed that Google has penalized many paid directories last week (i.e Aviva directory, Alive directory and more), does it mean Google is trying to kill the link building technique? My be.

While I tried to figure out what has pulled the trigger for this penalty I have found out that most of those directories are involved in kind of link building for the sake of PR/inbound links number and all of them offer packages like if you want your anchor text to be keyword rich upon your choice not the name of your company then you need to pay almost double amount, unlike other directories like Yahoo and BOTW where you don’t have this choice, actually anybody sees this choice will know that this just for the sake of getting some search engine love, in other words manipulating search engines, Personally I like this choice but I cant see it is totally clean. Most of those directories are less of 3 years of age which means they are almost new comparing to other directories like Skaffe, Joeant and BOTW etc.

Finally what I am trying to say is that this technique has not died, it just has new rules now, you need to care about the quality and authority of paid directories before you do any submission, I will try to list few directories those I think they would not penalized buy Google in future and they will keep passing link love to website listed on them:

http://botw.org/
http://dir.yahoo.com/
http://www.skaffe.com/
http://www.joeant.com/
http://www.business.com/

Inbound links upon their quality/relevancy/quantity still the main factor that control you site’s ranking with search engines, hover link building is the nastiest job in the seo process, it time/money consumer, you can spend as much as you want of time/money and still no guarantees for the results.Assuming you are new for the web and you still in the faze of investing your money on the web, you are building new websites to monetize or to promote your business, and you don’t want spend extra money on your link building campaign, here is some ways to do effective link building with zero money spending:

1- Assuming you do know about the business you are running, so you can write useful article about it, well then write 400+ word articles and go syndicate it on www.ezinearticles.com .. don’t waste time to syndicate it on hundreds of articles websites, you don’t need more links from duplicated document, besides many websites use www.ezinearticles.com content, so you will get your article distributed on hundred of websites just when you syndicate it on www.ezinearticles.com , take use of the contextual linking possibility and use some keyword in the third part of your article to link to your website. To check how many people publish your article on their website search Google for the exact title of your article (use “article title”), do that 10 days after www.ezinearticles.com approve your article.

2- Forums threads/signature, almost for any niche you will find a popular forum, in forums you can post links in your thread, you can also use your signature to include link to your website, relevant forum is good source for inbound links, just remember to be useful in your contributions not spammy.

3- Free directories, they still have some value, have a list of quality ones and start submitting your website, you can take use of some offers on forums to people offer free directory listing for free with a high approving rate such as the announcement category in Digital Point Forum

4- Links exchange, it has not died yet as many people telling, just be selective, mind the quality and relevancy and you will find good benefits in terms of traffic/ranking.

5- Ask for link (link begging), to do this you really have to have good content on your website this many webmasters on the web might be willing to link to it cause it really add value to their website, if your content is super good most likely you will get the links without asking for them, if they are just good it doesn’t harm to ask some webmasters to link to you, just remember to be polite, don’t use canned messages and finally don’t spam them.

If you do the five previous techniques on continues basis you will definitely witness an improvement in your ranking/traffic and the will work for you for competitive keywords not just for low competition ones (I hope you are not trying those techniques for terms like “car insurance” where nothing will help but spending hundred of thousands buying links)

If you are a Blogger you must read online about Bloggers those make a lot money online, let me give you some tips how to transform your Blog into a money machine.

There is mainly 2 methods to make money from your Blog:

1- Advertising programs like Google Adsense, this method is very good to monetize your Blog but you need a lot of traffic to earn significant income

2- Paid posts. Bloggers now charge from $5 to $500 to blog about a website and place a link to that site with a requested anchor text, you may ask now what shall I do to charge $500 per post ?

If you answer this question ”why those people paying me to Blog about your website?” you will know how you can charge more. Ok I will save your time and tell you how, actually they are paying you to get an inbound link from your Blog, the best way to get a link back is to get it from a Blog, since it comes from rich text page. So now you need to know how to make a link in your Blog worth more:

1- The higher Google page rank your Blog has the more money you can charge per post.

2- Niche Blogs will be able to charge more as the related websites will be more interested to get links from Blogs have their same theme.

3- Good to have your Blog on top level domain, don’t use free hosts.

4- Have a custom nice design for your Blog and don’t stuff it with adds and banners.

5- Try to be the authority in your niche, offer unique quality information  … BRAND YOURSELF

So now are you satisfied with your Blog and you think it is ready to be your money machine  …   if the answer is yes then you have many choices to monetize it through paid posting:

1- Go and sign up with paid posting services provider  Pay Per Post, Blogvertise and Review Me.

2- Go to seo related forms like Digital Point and offer your paid posts

3- Use the contact us form on our site to send us your Blog URL and your rate per post and we might be your customers for paid posting

HAPPY BLOGGING

Aviva Directory – Alive Directory .. slow down guys

In the last three years the web directories industry has witnessed a significant booming, the reason behind that in my opinion is:

1- More webmasters get educated about seo and they know the impotency of inbound links in controlling the SERP so the demand for links has increased.

2- Links exchange has lost a lot of its value so the concentration now turned to the one way inbound links.

3- Getting one way inbound link from quality high PR website is getting harder.

So paid directories come as a good solution, it is fast affordable way to build links. Aviva directory and Alive directory are the new generation of web directories, they are high PR well promoted directories which I loved to add my websites there until the last month when they have changed their packages to more expensive annual fee based ones, and I think the reason they are charging so much is that they have high PR categories so it is a kind of blatant links selling now rather than directory submission especially that your listing their is with zero traffic guaranteed.

So guys slow down, even the oldest biggest directories like botw.org or uncoverthenet.com have one time fee listing, you need to know that many of your clients are seo companies those offer on time seo service package or one year seo course, so they would like to use affordable one time fee directory, for me I took both of you from my paid directory submission list and found another affordable directories those have one time packages and they are high PR (even their categories), so smaller directory owners should be appreciated for that.

Cheers

The good days of links exchange strategy in search engine optimization has gone, and if we do a fast revision about the history of this technique, the life span will look like this:

1- Before 2004 – most webmasters were doing aggressive link exchange, no matter with whom and no matter how much, it is just about numbers, they just care more inbound links to your site even if that results thousands of out bound irrelative links on your site.

2- 2005 was the year of relevancy for webmasters, they started checking how much this website is related to theirs before exchanging link with it, regardless of the quality and unique content that this site has (They still care about numbers of websites)

3- 2006 was the your of relevancy and quality regardless of numbers, most webmaster now tend to exchange links with few websites (May be just 10 websites) have the same theme and contain unique quality content

As the popularity of the blogs (Especially in webmasters related website) increases day by day, and if I am right in my expectation about the future of links exchange, blog roll will be the new generation of links exchange for many reason:

-Blog roll will be shown site wide, so blog owners will be careful a lot before listing any website in their blog roll (They will check the quality and relevancy a lot)

- Blog roll menu has a limited number of websites it can hold (More than 10 you will get ugly look), so any page will not have a big number of outbound links which may reduce the value of the inbound link that counted for you.

- Because Blog roll is site wide, that will give more value to your link (Many webmasters don’t like site wide links but I am sure it is safe in this case)

- Again as Blog roll is site wide and it is shown on all Blog posts (Unlike the links exchange pages those being buried in the site) then you will have a very good potential to get good amount of traffic

- I can see Blog roll as a chance to build a good relation with webmasters in your theme, which may develop to business relationship of partnership

Finally I need to tell all webmasters those have seo blogs with quality content to request being in my blog roll, it will be my pleasure

Best seo Practice to Drive Search Engines Traffic

Reestablishing practice  

1- After choosing what kind of products you are about to offer on your website it is good to do comprehensive keyword research and choose a set of  keywords to target on your website, good to choose one keyword or key phrase as a master keyword, this one should be highly targeted (At least 10 000 month).
2- Choose your domain to contain your master keyword and it is good if you can register it the same (hard)
3- Choose local domains if you want to target local audience
4- Chose your host to be located in the same country that your audience from

Building the website  

1- Make sure that you have nice design for your website and it is good to have seo consultant to coordinate with the web designer
2- Target your master keyword through the home page
3- Make sure that the content of your pages target your main keywords through checking the keyword density, title tags and other tags, try to create friendly URLs includes your keyword
4- Don’t use sessions unless you need them, don’t start them unless it is needed
5- Create a blog for your site and optimize it, blog is your best section to add fresh content to your website and syndicate your content, more than that: it offers interaction with your visitors.
6- Post ling articles on your blog +600 it is very good in terms of getting search engine traffic through long tail keywords.
 

OFF Page Optimization  
Inbound link campaign is getting linked from other websites to yours, there are some criteria those add more value to your IBLs:
1- Links from different Domains
2- Links from different classes of IP
3- Links from same theme websites, themed pages (Articles)
4- Links from quality websites  (No FFA No link farms, high PR)
5- Links from authority websites (.EDU  .GOV nobody can register them)
IBL Campaigns  
1- Articles Syndication
2- Text content syndication using services like feed burner have to sources of IBLs one of them that you will have page like feedburner/seo that you can increase its rank and same time other webmaster can use your content  on their sites and put a link back to your site.
3- Press release (Web one)
4- Links From your site, site wide links will give more power to some page
5- Paid directories submission
6- Niche directories submission (needs research)
7- Free directories submission
8- Themed forums signature, Blogs commet (No Spam, time consuming)
9- Link begging (Paid or Free or for link) it is time consuming and not effective.
10- Paid Blog posts
11- Free Scripts, templates (I didn t need it the last 10 were enough)
12- Building websites with the same theme (Buying) on different class B IP, load it with unique content and link it  (WordPress = autolink module)
13- Link Bait  , Stories , very hard you will need really creative idea and it may not work
Tracking and Tweaking  
 It is very important to track you website Traffic and search engines visits, indexed pages and inbound links, upon these you can tweak your campaign:
1- Make sure that all your websites pages are indexed by all search engines
2- Give you site a time to get some age before judging the search engines response
3- Check always which keywords driving the good traffic and try to boost the ranking for them, ranking first may drive 5 times traffic from ranking second
4- When you feel that your targets have been achieved, extend your keyword targeting to cover more keywords
5-  If you succeed in your links campaign your website may be an authority website after some time and then you can easily target keywords
  
Google analytics is necessity I had a chance to check the stat the it shows for PPC and natural, it is great to see the results of the PPC and try to improve the natural ranking for the best conversion keywords
Preferably to use another STAT software like AWstat, more comprehensive STAT

-Not on the same IP’s class series, no rubbish, no FFA, no spam, etc.
-LINKS TO BE ON THE PAGE THAT cached by search engines.
-Links must be permanent and static
-No free for all (FFA),links farms, or any site that seems to have incurred a search engine penalty.
-Directory submission, article submission, blog, guest books, links within forums, links within newsgroups are good but not the best.

-No disallowed by robots.txt or NOINDEX, NOFOLLOW tags.
-Links should be from industry-relevant pages but can be from complimentary audience and services
-Links should have relevant Keywords in the Anchor Text
-Links should not be through a redirect script
-Links should not be through a JavaScript
-Links should not be from framed pages
-Links should not be embedded within a flash
-Link pages should not be excluded in the site s robots.txt
-Link pages should not be excluded by a Robots Tag
-Links should not be excluded by a tag
-Links secured from the site owners should not be on a paid or time-bound basis to ensure longevity
-Links should be spread over different domains
-Links should not be from pornographic and other sites containing offensive content
-No use the Useragent ‘Googlebot’ trick like manipulate Google toolbar.

Factors you should notice when you start your seo Link Building, the page that you want to put your link in :
- must use a variety of on topic anchor text
- One-way links (not reciprocal).
- need to be cached in search engines
- no more than 20 outbound links per page
- no banned by search engines pages
- PR must be on the page itself not the top domain
- links only, no javascript or css
- NO rel=”nofollow” links in the code.
- Must be on unique domains
-  Each domain must have it’s own class-C IP
- All links must be permanent and static.
- NO Free for all (FFA), guest books, links within forums, links within newsgroups or links farms, or any site that seems to have incurred a Google penalty, sites must have content.
- One link per every IP Address and Class-C IP block
- No automated submissions, must be manually done
- No blacklisted or SPAM sites
- Sites using dynamically generated links are not acceptable.