Welcome To Search Engine Optimization Toronto Blog

Newspapers, other print mediums and even TVs are losing a huge portion of their advertising share to the web, even with the reality that they all now own an online property where they are trying to make up the loss in their offline media but they couldn’t do it.
There are many reasons made it hard for the traditional media to compete with its web property and here are some of them:
1-    The web is more competition for them:
Off line they are competing with other few newspapers/stations, but on the web they are competing with millions, the web gave everybody a voice for free!! You cannot establish a print news paper nor a TV station but you can easily own a blog FOR FREE and if you are really good ad writing in a specific niche you will get your own audiences and be a start without the need of some networking to get a job in a news paper.
2-    The web is very fast paste for the traditional media:
Few months in the web word is a very long time, so while those guys are strategizing for the next 5 years, a kid with 20 years of age will come up with another Facebook or Digg, or may be another Google.
3-    You should care less about brand/reputation:
When it comes to the web mediums, it is open environment you should expect a lot of criticism, spam and all kind of attacks, but your fears will get you know where, get rid of these fears and go online.
4-    The low cost of getting traffic on the web:
Thanks for paid search and search engine optimization; you can get instant traffic online once you finish your website, you can control the amount of traffic/money you want every day.
5-    The web has a huge user base:
Before the web there were millions of people those are unreachable by any media, the popularity of the web creates a huge user base where small ideas can find people those are interested in, love and may be adopted.

Is the traditional media going to die soon?
It will not die but traditional media should expect to lose more of it is advertisement revenue year by year, they have only one solution which is converting more resources towards their web departments and try to hire some creative minds AND marketing experts in order to;
-    Drive more traffic to their online properties
-    Enhance their brand
-    Make it harder for small players to penetrate the market by keep growing their online pretense and catch any new opportunity.

Ranking #1 for the term “seo Toronto” is an important target for any Toronto based seo company, but the question is does it really worth it for an seo company to spend its time/resources to rank in advanced position for this term? My personal answer is IT DEPENDS:
1-    If you want to rank #1 for this term in order to satisfy your ego, or that will make you feel better, then that makes sense for me.
2-    If you want to make it harder for small players to penetrate the seo market, that also makes some sense.
3-    If you are expecting to get a lot of business, here you might be wrong, big clients/company at least until I am writing this post do not go online and search for seo Toronto and find the company that ranks #1 and go with its service, unfortunately those big clients have their own methods to find their seo company such as agencies and recommendations by other companies.
You might be saying; but that doesn’t make sense I am ranking number one for the most competitive term in Toronto why big companies do not want to hire me? It is simple, not many people/companies know exactly what seo is (at least until now), that may change after few years, but for now they still use traditional methods in finding business partners.

WHAT type of leads this term may send to you
1-    10% medium size companies those are serious about seo and you may get them as clients if you do good presentation and show them some good previous success.
2-    40% individuals working from home, they have very low budget and high expectations, most the time working with them is a sort of hard labour rather than being seo
3-    50% individuals those are shopping around and seeking information about the cost of seo packages, some of them asks for guarantees before even negotiating any deals, other have new website that they want to rank it #1 for “real estate”
Ok you may ask yourself again does it worth it or not … It does worth it but you may not get your results soon, Torontonian business owners still need more few years to get really educated about seo and know what they really need from seo, by that time they will know that a company ranks #1 for the term seo Toronto is the one that worth their business, “If you can do it for yourself you can do it for me”

To whom do not know; search engines are robots that crawl the internet 24/7 to find new content and it to their database to process it later.

Processing the aggregated information is not easy task at all, the robots need to check each document for:

- Is it duplucate or roignial content

- Theme the document the find search related keyword

- Check the inbound links of this document

- Check if there are any filter applied on the domain that hosts this document

- Decide the page rank of the document using inbound links data and internal navigation

- Analyze the anchor text data of the inbound links.

- Check the relevencey, authority of the links.

- Repeating what mentioned above along with tens of process as far as the document still online.

Do you think all these processes could be go smooth even if it is done via robots, for sure not and this is the main challenge for seo community, it happens many time that you dont have a clew why something happened and you spend hours searching for a reason, but many times the reason as simple as is search engines even Google are not prefect.

Here is an example for that, Matt Cutts said here when you synidcate articles make sure that you leave a link back to the original article so it will get better page rank (and eventually it must rank better) or Google should have a mechanism to figure out if:

1- Document B link to document A

2- Document A doesnt link back to document B

3- Document B and A have the same content

Then document A is the original content regardless of the PR of document B

Here is an example for a post on my blog

I search for allintitle:”Free Tips to Improve Your Search Engine Ranking” and a guy who syndicated my blog post and left a link back to the original content shown above me.

There might be many reasons for that like:

- My page in the supplemntal results

- His page has better page rank

- His page structure is better than mine

But all that is not enough, Google should have strict policy for that, showing syndicated results above the original content is stealing others hard work that Google should not be part of.

Backing to where we start, Google is not perfect, you want to stay in the seo career you need to accept this reality and live with it.

1- IF you still don’t have a website then you still have time to choose a good domain name that includes your keywords, use free keyword research tools like Google Keyword Toolкомпютри втора употреба to get more information about the search volume of your main keyword, assuming your business is doing home renovation in Toronto then the best domain to sign up is www.torontohomerenovation.ca or www.torontohomerenovation.com . If you have a brand name that you need it to be shown in your domain you still can add it after or before your main keywords.

2- If you already have up and running website then you have already register a domain that doesn’t necessarily include your keyword, don’t panic you still can rank we using this domain keep it like it is even if it doesn’t include your keywords, in this case the age of your domain will make the difference in your ranking.

3- The search engine optimization process has 3 main parts:
- The on page factor which is the changes you will be doing on the content of your website like adding keywords to your page, improving your site navigation and optimizing your title tags.
- The off page factor which is mainly the link building process, the more other websites link to your website the more important it will be in the eye of search engines.
- The user interaction/behavior on your website, the more time visitors spend on your website and the less they come back to the search engine before they land on your site the better your ranking will be. That could be done by keeping the visitors engaged in your website through providing then related information to their search query.

4- How to improve your on page factor without hiring an seo company?
I will assume that you don’t have more than 1 hour to spend on this step and you have basic HTML knowledge (You still need to have FTP access or backend access to your website to do that, the worst scenario you can ask your web developer to do it for you).
On your home page change the title tag to include your main keyword and make sure that you have this phrase mentioned few times on your home page.

5- How to improve the off page factor for your website?
This part will need more time, knowledge and experience, being able to do it yourself without getting an seo company involve depends on how much you are involved in web 2.0. Bus assuming you use some social media websites like www.digg.com or any other website then you can submit your website as a story. If you use forums then you can add your signature to your profile and obtain a link, same thing if you read blogs you can comment and obtain a link back to your website, to make it short for you wherever you are browsing and you find a way to leave a link back to your website just do it, make sure to have your keywords in the link text like this Toronto Home Renovation

6- How to improve the user experience and increase the user spent time in your website?
Basically offering people the information that they are looking for with easy to navigate website, incarnating with your visitors using polls, quizzes and blog. Offering your visitors something with value for free is also a good way to keep then engaged with your website, that could be done through articles and free tips like the one I am including here.

7- Is search engine optimization needs all these efforts?
It depends on the competition in your niche, if your niche is not competitive and your are targeting a keyword like “Toronto Cupcake” then the on page factor alone might get it for your (tips #4).
If you are targeting medium competition term like “Toronto Home Renovation” then you will need the on page factor + some inbound links (tips #4 and #5)
If your are targeting high competition term like “Cosmetic Surgery” then your will need then on page factor + a lot of inbound links + killing content and interactive pages (tips #4, #5 and #6).

8- Stay tuned this page is open to changes, I will keep adding more tips and change the old tips, please feel free to use the comment function to ask any question.

My story with seo and links started 6 years before when it was enough to get few inbound links pointing to your website with your keyword in the anchor text to rank among the top 10 in the SERP for some highly searched keywords. I was quite happy to find out about that and I saved no time to start building links toward my website and the search engine traffic spiked in a crazy manner.

It didn’t take thousands of webmasters a long time also to figure out that which make it harder and harder to rank well for competitive keywords and the few inbound links stop doing the job for you, it is now about hundreds or thousands. I kept expecting all that time that search engine will reduce its dependency on links as most webmasters are familiar now with the role of links in the SERP, but it looks it was very hard for search engine to find any good alternative (at least for the mean time), what search engines tried to do instead is to put strict guidelines to stop webmaster from manipulating this factor, Google was the leader in that as it changed the TOS page to clearly declare that buying links is a prohibited, it didn’t stop here, Google has added a form to report paid links.

Did that tell you anything? It is clearly tells that Google has failed to reduce the dependency on links in their algorithm (they have done a good job to decide the quality of inbound links) but they are going after those are trying to manipulate this factor. So there is no much changes, links still the most important factor in ranking websites but what changed is the way of getting them.
Google has good success in filtering some artificial link building technique algorithmically like:
1- Link exchange.
2- Blatantly paid links i.e links marked as sponsor, link cloud in the footer or the side bar of website.
3- Links from directories.
4- Links from network websites.

Many other sorts of artificial link building are being filtered by human interference like the report paid links form and other Google employees activities.

How to be ahead in the game:
You don’t need to wait until Goolge being able to filter all artificial link building technique (you can still bet on quick wins if you want), to be ahead in the game you need to go back to a very old seo statement “When it comes to search engine optimization content is king”, I know it is very hard to generate quality content but you can not maintain your good position for a long time without the good content, the good news for you with the internet connection getting faster and the machines/software getting more powerful content now going beyond the text, it is now:
1- Images.
2- Vides.
3- Widgets.
4- Audio
5- Games

ETC

Are you still not sure how will that drive links to your website? Ok I will explain it for #1 images; If you are reading blogs frequently you will see that bloggers are obsessed with images, most blogs will include one or more images and most of those blogger leave a link back to the source of the images with text like “Image Credit” “Image courtesy”.

So for now keep doing the artificial link building but if you think you want to stay in a good ranking for a long time in future then start putting your content strategy soon.

This is the first Blog in the new year, I need to start this blog with another reminder to all business owners no matter what kind of business they are running, guys spend more time/money on your web presence (may be I am not the first guy that telling you that), day by day people spending more time/money online, they find it more convenience to shop and find services online.

First step is to make sure that you have well design user friendly website the next most important step is to promote this website. Among the most effective way to promote your website is search engine optimization, the reason is that in all kind of promotions you try to reach and find your audiences, but with search engine optimization your audiences will search and find you so you will get ready buyers. Search engine traffic conversation rate rages from 2-5% depending of the usability of the website, there cash advance servicesadvance america cash cash,cash advance america,bank of america cash advancecash advance payday loancash loan payday tilladvance cash line loan,budget line cash advance,advance cash on linecash advance serviceadvance america cashadvance cash check credit nocash advance loan illinois,5 advance cash illinois loancheck cash advance,advance cash cashing check gary,gary,advance cash cashing check chicago,chicagocash advance loanfast cash advance payday loanpre settlement cash advance,advance cash settlement,advance cash chicago settlementcash loan payday tilpay day cash advance payday loan,pay day loan cash advancecash international loan payday servicesadvance cash loan overnight,advance cash overnight,overnight cash advancecash until payday loancash in advanceadvance cash fast loan paydayadvance america cash advance,advance advance america cash center,advance america bank cashcash loan payday untilinheritance cash advancecash advance detroitcash fast loan paydaypayday loan cash advance loancash advance credit card,free cash advance with credit card,no cash advance fee credit card1000 cash loan payday advance,cash loan payday,advance advance cash loan paydaypayday cash advance today,payday cash advance,cash advance payday paycheck1000 advance cash faxing no,advance cash faxing no,no faxing savings account cash advancecash advance business opportunity,business cash advance,cash advance business for saleinternet video pokercyber gambling blackjack,blackjack gambling,free blackjack gambling onlineno deposit casino cash,bonus cash casino gambling,casino cashvideo poker tournamentscasino online free blackjack,casino blackjack game online,online casino blackjackhow to play craps,craps free online play,play craps freefree online blackjack,online casino blackjack,blackjack onlineno deposit free money casinovideo poker oddsgambling casino online,online gambling and sports bet casino,free online casino gamblingbest casino bonusdueces wild video pokerfree video poker gamefree online casino game,bingo casino play game online free,free online casino game crapsfree online video pokervideo poker softwarevideo poker,play video poker online,play free video pokervideo poker doubleplay free casino game online is no other medium can get you this amount of conversions.

Assuming you are totally agreed with me, assuming also you want to hire an seo company to do the job for you (you still can do it in house if you want) and finally assuming that you live in Toronto and like most businesses you like to deal with companies located close to your location then here is one of the most effective ways to find the right seo company for your business:

Use search engines using terms like seo Toronto or search engine optimization Toronto or Toronto seo expert .. you will find different kinds of results

- On the top and right of the page you may find sponsored ads, are they good since they are paying for this ranking, I would say they are good if you want to hire them may be for your paid search and in my opinion they still good even for your organic search needs, I respect any business that seeks more exposer means they are really serious about their business.
- On the top left you may find local results, those come from Yellow Pages listing or form Google Local Center.
- Under the paid search and Local results comes the organic results, those are your best choice if you are looking for organic ranking, simply if they can do it for themselves they can do it for you.
There is another thing that you need to know about the organic results especially for competitive terms (most terms include the word seo are competitive), search engines apply a sand box filter for new websites (mostly less than 1.5 years of age) preventing them form showing for competitive terms, so the company you see in the organic results are mostly well established companies unlike the paid and local results where you can show in no time.

Do not spend too much time to make up your choice, with search engines time matters, you need to start the precess as soon as you can, cause getting good results need time .. Get some Toronto seo expert to work in your website be faster than your competitors.

At the beginning of this post I will do a quick revision about Google supplemental index assuming that some people those are reading this post don’t know about it. Almost two years before Google has created a supplemental index in addition to its main index but pages in this index:
- Are not crawled as frequently as the main index (when the supplemental index started supplemental pages were not updated for more than once every three months)
- Most likely they will not rank for competitive keywords, Google tends to show them when they don’t find adequate results in the main index.
To make the story short, when your page marked is supplemental it is died (from seo standpoint). In the past Google got use to mark the supplement page so it was easy to know about them:

What happened few month before is that Google turned this mark off, so it is getting harder now to find out about those pages. What happened after is that many webmasters forgot completely about them considering that Google doesn’t have the supplemental index any more.
I want to assure for you folks that supplemental index still exist like before and many of your pages might be affected by this and you don’t know, it is just getting harder to find about them. You need not some manual investigations to know about them, if you see a page on your website that has gone from a good ranking to the pavilion most likely it went into supplemental page. Here is one of my posts that was ranking well for the phrase “SE O Training in Toronto” which is not very competitive one, but a month before it doesn’t shown anywhere for this term.
So if you agree with me that the supplemental pages are still exist, it is time to go through some recommendations to keep your pages away from supplemental index:

- Try to pass link power to you important page using intelligent internal navigation or building inbound links directly for those pages not just for your home page.
- Make sure to have enough text on each pages to make it look unique, avoid also using duplicate titles/meta tags for your pages.
- Don’t use duplicate content on your pages

I would like to write this blog for webmasters those have not heard about search engine optimization. I have inspired this blog from my first two month with my seo career.

If you are a webmaster that hearing about seo for the first time but you don’t have enough time to learn more about seo nor more money to hire a company to seo your website then this blog is for you. I will teach you how you can spend few hours going through few steps to get almost instant (less than one month) results in the search engine results, especially if your website is more than two years of age:

1- Make sure that your website is indexed by search engines, you can do that using the search operator site:www.yoursite.com ,if find more than 50% of your pages in the search engine index so you are good go to step 2, if not you may be need more link popularity (I would take about it) or you need to adjust your navigation.; No matter what you are using for your navigation just make sure to have a text link navigation in the footer of your website and a text links site map that linked from all your website pages.

2- Do keyword research to identify the keywords those people use find your business, you can use free tools for that like overture.

3- Choose the highest search volume keywords in step 2 and try to find pages in your website includes those keywords, try to target no more than two keywords per page and use your home page to target the most competitive keyword.

4- When you finish step 3, make sure that the title for each page you have chosen to target your keywords include those keywords, if you don’t know what is the title tag, it looks like this in your HTML code:

The four steps mentioned above should not take you more than few hours to be implemented, but the traffic that you will get upon implementing them will defiantly pays off for your time.

Paid directories submission is on of the most popular technique that many seo companies and use for build links, it is affordable easy and doesn’t fall latterly under buying links even if it is.

If you are good seo and try to keep your self updated with the new industry news you should noticed that Google has penalized many paid directories last week (i.e Aviva directory, Alive directory and more), does it mean Google is trying to kill the link building technique? My be.

While I tried to figure out what has pulled the trigger for this penalty I have found out that most of those directories are involved in kind of link building for the sake of PR/inbound links number and all of them offer packages like if you want your anchor text to be keyword rich upon your choice not the name of your company then you need to pay almost double amount, unlike other directories like Yahoo and BOTW where you don’t have this choice, actually anybody sees this choice will know that this just for the sake of getting some search engine love, in other words manipulating search engines, Personally I like this choice but I cant see it is totally clean. Most of those directories are less of 3 years of age which means they are almost new comparing to other directories like Skaffe, Joeant and BOTW etc.

Finally what I am trying to say is that this technique has not died, it just has new rules now, you need to care about the quality and authority of paid directories before you do any submission, I will try to list few directories those I think they would not penalized buy Google in future and they will keep passing link love to website listed on them:

http://botw.org/
http://dir.yahoo.com/
http://www.skaffe.com/
http://www.joeant.com/
http://www.business.com/

Inbound links upon their quality/relevancy/quantity still the main factor that control you site’s ranking with search engines, hover link building is the nastiest job in the seo process, it time/money consumer, you can spend as much as you want of time/money and still no guarantees for the results.Assuming you are new for the web and you still in the faze of investing your money on the web, you are building new websites to monetize or to promote your business, and you don’t want spend extra money on your link building campaign, here is some ways to do effective link building with zero money spending:

1- Assuming you do know about the business you are running, so you can write useful article about it, well then write 400+ word articles and go syndicate it on www.ezinearticles.com .. don’t waste time to syndicate it on hundreds of articles websites, you don’t need more links from duplicated document, besides many websites use www.ezinearticles.com content, so you will get your article distributed on hundred of websites just when you syndicate it on www.ezinearticles.com , take use of the contextual linking possibility and use some keyword in the third part of your article to link to your website. To check how many people publish your article on their website search Google for the exact title of your article (use “article title”), do that 10 days after www.ezinearticles.com approve your article.

2- Forums threads/signature, almost for any niche you will find a popular forum, in forums you can post links in your thread, you can also use your signature to include link to your website, relevant forum is good source for inbound links, just remember to be useful in your contributions not spammy.

3- Free directories, they still have some value, have a list of quality ones and start submitting your website, you can take use of some offers on forums to people offer free directory listing for free with a high approving rate such as the announcement category in Digital Point Forum

4- Links exchange, it has not died yet as many people telling, just be selective, mind the quality and relevancy and you will find good benefits in terms of traffic/ranking.

5- Ask for link (link begging), to do this you really have to have good content on your website this many webmasters on the web might be willing to link to it cause it really add value to their website, if your content is super good most likely you will get the links without asking for them, if they are just good it doesn’t harm to ask some webmasters to link to you, just remember to be polite, don’t use canned messages and finally don’t spam them.

If you do the five previous techniques on continues basis you will definitely witness an improvement in your ranking/traffic and the will work for you for competitive keywords not just for low competition ones (I hope you are not trying those techniques for terms like “car insurance” where nothing will help but spending hundred of thousands buying links)