Best seo Practice to Drive Search Engines Traffic
Reestablishing practice
1- After choosing what kind of products you are about to offer on your website it is good to do comprehensive keyword research and choose a set of keywords to target on your website, good to choose one keyword or key phrase as a master keyword, this one should be highly targeted (At least 10 000 month).
2- Choose your domain to contain your master keyword and it is good if you can register it the same (hard)
3- Choose local domains if you want to target local audience
4- Chose your host to be located in the same country that your audience from
Building the website
1- Make sure that you have nice design for your website and it is good to have seo consultant to coordinate with the web designer
2- Target your master keyword through the home page
3- Make sure that the content of your pages target your main keywords through checking the keyword density, title tags and other tags, try to create friendly URLs includes your keyword
4- Don’t use sessions unless you need them, don’t start them unless it is needed
5- Create a blog for your site and optimize it, blog is your best section to add fresh content to your website and syndicate your content, more than that: it offers interaction with your visitors.
6- Post ling articles on your blog +600 it is very good in terms of getting search engine traffic through long tail keywords.
OFF Page Optimization
Inbound link campaign is getting linked from other websites to yours, there are some criteria those add more value to your IBLs:
1- Links from different Domains
2- Links from different classes of IP
3- Links from same theme websites, themed pages (Articles)
4- Links from quality websites (No FFA No link farms, high PR)
5- Links from authority websites (.EDU .GOV nobody can register them)
IBL Campaigns
1- Articles Syndication
2- Text content syndication using services like feed burner have to sources of IBLs one of them that you will have page like feedburner/seo that you can increase its rank and same time other webmaster can use your content on their sites and put a link back to your site.
3- Press release (Web one)
4- Links From your site, site wide links will give more power to some page
5- Paid directories submission
6- Niche directories submission (needs research)
7- Free directories submission
8- Themed forums signature, Blogs commet (No Spam, time consuming)
9- Link begging (Paid or Free or for link) it is time consuming and not effective.
10- Paid Blog posts
11- Free Scripts, templates (I didn t need it the last 10 were enough)
12- Building websites with the same theme (Buying) on different class B IP, load it with unique content and link it (Wordpress = autolink module)
13- Link Bait , Stories , very hard you will need really creative idea and it may not work
Tracking and Tweaking
It is very important to track you website Traffic and search engines visits, indexed pages and inbound links, upon these you can tweak your campaign:
1- Make sure that all your websites pages are indexed by all search engines
2- Give you site a time to get some age before judging the search engines response
3- Check always which keywords driving the good traffic and try to boost the ranking for them, ranking first may drive 5 times traffic from ranking second
4- When you feel that your targets have been achieved, extend your keyword targeting to cover more keywords
5- If you succeed in your links campaign your website may be an authority website after some time and then you can easily target keywords
Google analytics is necessity I had a chance to check the stat the it shows for PPC and natural, it is great to see the results of the PPC and try to improve the natural ranking for the best conversion keywords
Preferably to use another STAT software like AWstat, more comprehensive STAT
