I know it is too much, a lot of internet marketing shortcuts but finaly as an internet markter you need to know about all of them and practice them, I have collected some iformation about different marketing strategies that you may need to practice along with you seo practice:
Social Media Marketing (SMM)
internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube, it simply trying to market your content through these existing shocila networks, and the social network book marking bar in our Blog is an example for that.
Social Media Optimization (SMO)
(SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites. For example allowing RSS feeds, easier linking, incorporation of third party community functionalities like Flickr photo slides and galleries or YouTube videos.
Search Engine Marketing (SEM)
It is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:
• search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site’s structure, content, and relevant backlink count.
• Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
• Paid inclusion can provide a guarantee that the website is included in the search engine’s natural listings
Word of mouth (WOM) , aka Word of Mouth Marketing (WOMM)
Viral marketing and viral advertising
This is the online term for word-of-mouth advertising You provide something that encourages others to spread the word
about your product, quickly and inexpensively with little
effort on your part.
1. Write articles
2. Create a free e-Book
3. Set up an affiliate program
4. Getting sites to link to your site
5. Send out news releases - create a free service or
product that is available on your site. The most important
aspect is to have a truly newsworthy event, contest, free
service, or digital download. If your news release is
carried by just 5% of the media you send it to, you could
have your URL in front of tens of thousands of readers
quite inexpensively.
6. Viral software - offering a free download of a script,
e-book, calendar, etc is an effective method for gaining of
new subscribers to your ezine. You can also market your
product by including your logo or marketing message with
your download.
7. Create an e-course - give your visitor numerous chances
to respond to your offer by creating an email course or
courses. You accomplish this by writing a series of small
articles outlining the benefits of your product, then
distribute them automatically over several days or weeks
with an auto responder. This can be set up automatically
for the product or ezine you are promoting.
8. RSS Feeds - this is a relatively new viral marketing
method. RSS stands for “Really Simple Syndication”. It was
originally used by news organizations to syndicate their
news stories. RSS Feeds are now used to automatically
distribute content to blogs. They can also be used to
distribute articles to web site owners and ezine publishers
throughout the web.
Buzz marketing.
refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate. While there, the actor will also talk up their product to people they befriend in that location, even handing out samples if it is economically feasible. The actor will often be able to sell consumers on their product without those consumers even noticing it
Gorilla Marketing - Undercover marketing
(also known as buzz marketing, stealth marketing, or by its detractors roach baiting) guerrilla marketing where consumers do not realize they are being marketed to.
Another example occurred in August 2002 where Acclaim, a computer game company, offered people £500 plus a free gaming console to change their name to ‘Turok’: the title of a forthcoming computer game release. The response was massive with over 3,000 applicants. However, only five people would win the prize.
Similarly, in the early days of the Internet when there was lots of venture capital around, an on-line American company offered $5000 to those who named their child after one of their products. The scheme generated a healthy response.
Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing).
