Archive for January, 2007

SEO Companies and Blog

Monday, January 22nd, 2007
These days most seo companies when they get any new seo project, first thing that they will try to do is installing a Blog on that website, and here I will mention some reasons why this step is very important to offer the best seo practice for the customer:
1- Blog is Search engine friendly:
Doing change on some websites is not always easy job, let us say we need to create friendly URLs on the site, and the current URLs are already indexed, so the site may get duplicate content penalty in this case. Some times for technical reasons we can not apply friendly URLS.
So by creating the Blog, we will have flexible part of the site 100% search engine friendly:
- URLs are friendly
- Titles are unique and also metatags
- Headings usage
2- With the blog it is easy to add content to cover all keywords without requesting any help from the webmaster, all what we need to log in to the backend and write the post, and the Blog will automatically create a new optimized page and add it to the front page of the Blog and to the site map as well
3- Easy to syndicate content through Social bookmarking websites and through feed directories:
There is a module for the Blogs called social bookmarking bar which enable any visitor to add any topic to the most popular social bookmarking websites.
Blog generate RSS feed for its content enabling any webmaster or any user have personal page with Yahoo or any like wise service to view the content on its page
4- Automated site map:
Blog have auto updated html site map besides generating XML site map to submit it to Google and Yahoo site maps.
5- Blogroll will be the old fashion links exchange alternative
Very soon we will say most websites run a blog, and the new way of links exchange will not be random massive links exchange, it is going to be few selective links on each blog roll
6- Interaction with visitors and there is a possibility to get good comments.
If you are really offer good content on your website you may find many people add comments or ask questions, which is going to add more content and freshness to your website.

Posted in Search engine optimization | No Comments »

Globalwarming Awareness2007

Saturday, January 20th, 2007

globalwarming awareness2007 this phrase is the targeted phrase through the seo contest organized by seo World Championship, I here want to tell you common things about seo contests:
1- Most likely the chosen phrase should return 0 results with all search engines, especially the big ones Yahoo Google MSN
2- Just white hat practice is allowed, you need to stick to the quality standards applied by search engines
3- The time of the contest is 4-6 months
4- Some contest try to fight for a cause through the phrase like this one “globalwarming awareness2007″ obviously they are trying to publish awareness about the global warming phenomenon.
5- The score that decides the winner always depends on its ranking with the big three search engines Google Yahoo MSN and always the good ranking with Goolge will return better points for the contestant and then with Yahoo and finally MSN
6- The winner always win a valuable reward with $10 000 average, and most of them reward the first three positions.

For us in search engine optimization Toronto we always sign up a few domains for any seo contest and try to make it like a case study to see what works and what doesn’t , and wining this kind of contest will require high budget of time and money

Posted in Google/SEO | No Comments »

Why SEO is the best Internet marketing practice

Wednesday, January 10th, 2007
Why to consider seo as the best internet marketing practice ?? I check the STATs for my best traffic website on daily basis, and at the end if each month I do some calculations to know the traffic resources and here what I can see: Google drives to this site 1 000 000 visitors per month, Yahoo 100 000 and MSN 20 000, so do you think any other internet marketing practices can drive you this amount of traffic ???
The first question that may come up to your mind now is “Why then to use other internet marketing practice” and the answer is:
- Do you mind to get more traffic even if you hit the 1 000 000 visitors per moth
- seo needs time to return good results while your business cant wait to get some exposure
- seo always subjected to third party side which is search engine, and it is well known that nobody has control over search engine and the algorithm subject to many changes which cause significant decrease in your traffic without any precaution.
- Many people think it is free while it may be the most expensive marketing practice in terms of time and money, what makes other marketing tools look cheaper.
REMEMBER BEFORE seo ANY WEBSITE MAKE SURE THAT:
You really have the best designed website
You really offer good service or quality products there
The usability is good
Cause seo is long term process and you may wait up to 1 year before you get significant traffic, so when this traffic come you need to make sure that you do the maximum of it.

Posted in Search engine optimization | No Comments »

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