Archive for August, 2006

Is Your Website Trapped in Google Sandbox?

Monday, August 28th, 2006

IF you are a webmaster and you didn’t hear about the sandbox before, let me make a small prevision about sandbox, sandbox is a temporary penalty imposed by search engines on the new websites witch prevents them from showing in a good ranking with search engines and some times showing no where in the SERP for a long period.

 

The first question that may comes up is how much the period that the search engines may keep your site in the sandbox, actually the answer for this question depends on many factors:

1- Which search engine you meant in your question, this period is short with MSN some times it is around one month, while it is about four months with Yahoo, with Google it may be extended to more that one year.

2- How match link popularity does your site have, the more inbound quality links your site have the shorter time your site will spend in the sandbox.

3- How much competitive is the keyword that you are targeting for your website, definitely if you are targeting a long term with no competition you are not going to stay the same time as if you are targeting a competitive keyword.

 

There is something you should always remember, that even if you are out of the sandbox you still need more age for your site to get more trust from the search engine and eventually ranking will and this point is easy to notice with Google.

 

Here I want to list example for the effect of sandbox, on of my sites www.searchengineoptimizationtoronto.com which is still relatively a new website (About 4 months of age), obviously through this website I am trying to target a long term which is search engine optimization Toronto and the mission looks easy as the domain contains all words, but now after checking the SERP I can see it for the term search engine optimization Toronto:

 First spot with MSN, first page with Yahoo, still no where with Google.

Then when I know that my website is in sandbox so what to do??

First thing be patient nothing serious happened, just keep working on your site, and try to make it useful to the visitors, update it regularly. Try to improve the link popularity of your site by getting more inbound links from quality related websites (That is will shorten your stay in the sandbox).

 

If you really got enough headache reading about sandbox and you don t like to go with your new website through it, then simply buy old website that meets your business with about 2 years old or more and you can save yourself that entire sandbox’s headache.

Posted in Search engine optimization | 1 Comment »

Your Internet Marketing Campaign

Saturday, August 19th, 2006
Before start thinking about internet marketing strategy for your online success. Ask yourself these questions :
  Do you have great product
  Do you have specifically designed website to sell
  • A killer marketing strategy
Your product should be neat, demanded and with competitive price, not only deliver what you promise, but should go above and
beyond the expected. Your customers satisfaction is of the utmost importance.
If your product is like what has mentioned above, your next step will be to develop a great website. Your website must be
specifically designed to sell your product.
Everything within your website should have one purpose  getting your visitor to take action. Words are the most powerful
marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click
away and never return.
Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend
upon your words. Fancy graphics don’t make sales words do.
Every word, sentence and headline should have one specific purpose  to lead your potential customer to your order page. Write
your website copy as if you are talking to just one person.
Developing Your Marketing strategies
Now if your really satisfied with your product and your website then Your marketing strategy is the final process of your
plan.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very
important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
  • Purchasing advertising (Banners and links on another sites)
  • PPC  (Adwords and Overture)
  • Search Engines (seo)
  
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will
continue to produce results even years down the road.
Long term marketing strategies include:
  • Opt-in Lists (get quick access to thousands of people who have “opted” to receive e-mail on topics that interest them)
  • Freebies (free stuff in your site)
  • Content (always add new content and refresh your old content)
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a
steady stream of targeted traffic to your website.
If you use this simple formula when creating your internet marketing strategy and excel at all three, you can literally
guarantee your success.

Posted in Search engine optimization | No Comments »

SEO Link Building

Sunday, August 13th, 2006

Factors you should notice when you start your seo Link Building, the page that you want to put your link in :
- must use a variety of on topic anchor text
- One-way links (not reciprocal).
- need to be cached in search engines
- no more than 20 outbound links per page
- no banned by search engines pages
- PR must be on the page itself not the top domain
- links only, no javascript or css
- NO rel=”nofollow” links in the code.
- Must be on unique domains
-  Each domain must have it’s own class-C IP
- All links must be permanent and static.
- NO Free for all (FFA), guest books, links within forums, links within newsgroups or links farms, or any site that seems to have incurred a Google penalty, sites must have content.
- One link per every IP Address and Class-C IP block
- No automated submissions, must be manually done
- No blacklisted or SPAM sites
- Sites using dynamically generated links are not acceptable.

Posted in Links building strategies | No Comments »

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